Where Have All The Six Packs Gone?
We noticed yesterday at the grocery store that soda no longer comes in six packs. Sure, you can get a six pack of 20 ounce bottles. Or a six pack of mini 6 ounce cans. Or, you can get a "convenience" twelve pack. But let's face it, there is nothing convenient about the twelve pack.
We've noticed the slow disappearance of six packs. It began with the standard bearers of the soda industry: coke and diet coke six packs were replaced with the twelve pack. For a while, orange soda, root beer, cherry soda were hold outs. But more recently, even those have been replaced with the uber-sized twelve pack.
No doubt some marketing genius came to the conclusion that only stocking shelves with twelve packs of soda would force consumers into buying twice as many sodas all at once. And what better way to drive sales of the never ending supply of new flavored colas. Vanilla Coke, Diet Vanilla Coke, Diet Vanilla Coke with Splenda, Diet Cherry Vanilla Coke-- how many new Coke formulas are there? Well, Coke is certain you'll just love them so much you want to have twelve of them crowding out your refridgerator.
Occasionally we might be inclined to sample from the bounty of flavored colas, or perhaps satisfy our craving for orange soda or Mountain Dew or 7Up. Yet, we can't really justify buying an entire twelve pack of any one of these sodas. Once upon a time, we loved our diet Dr. Pepper, which tasted more like the real Dr. Pepper. Yet, there is no reason we need twelve when maybe we want one Dr. Pepper a week.
In the suburban McMansion, leaving twelve packs lying around with one or two sodas taken from them really is not a big deal. After all, why else should anyone want 5,000 square feet of space unless it is to have a complete collection of a flavored Diet Cokes. But we don't live in a suburb. We live in a small urban apartment, just like the other 250,000 people who shop at the very same grocery store we do. We're assuming we aren't the only folks who refuse to fill our entire 4 square feet of pantry shelving with Diet Cherry Vanilla Coke.
So yesterday we did leave the grocery store with a six pack: Lemonata, an Italian soda. We skipped right passed the Diet Coke, the Sunkist, the root beer, the cream soda. Did we want an A&W? Sure. But what the hell were we going to do with the other eleven?
We've noticed the slow disappearance of six packs. It began with the standard bearers of the soda industry: coke and diet coke six packs were replaced with the twelve pack. For a while, orange soda, root beer, cherry soda were hold outs. But more recently, even those have been replaced with the uber-sized twelve pack.
No doubt some marketing genius came to the conclusion that only stocking shelves with twelve packs of soda would force consumers into buying twice as many sodas all at once. And what better way to drive sales of the never ending supply of new flavored colas. Vanilla Coke, Diet Vanilla Coke, Diet Vanilla Coke with Splenda, Diet Cherry Vanilla Coke-- how many new Coke formulas are there? Well, Coke is certain you'll just love them so much you want to have twelve of them crowding out your refridgerator.
Occasionally we might be inclined to sample from the bounty of flavored colas, or perhaps satisfy our craving for orange soda or Mountain Dew or 7Up. Yet, we can't really justify buying an entire twelve pack of any one of these sodas. Once upon a time, we loved our diet Dr. Pepper, which tasted more like the real Dr. Pepper. Yet, there is no reason we need twelve when maybe we want one Dr. Pepper a week.
In the suburban McMansion, leaving twelve packs lying around with one or two sodas taken from them really is not a big deal. After all, why else should anyone want 5,000 square feet of space unless it is to have a complete collection of a flavored Diet Cokes. But we don't live in a suburb. We live in a small urban apartment, just like the other 250,000 people who shop at the very same grocery store we do. We're assuming we aren't the only folks who refuse to fill our entire 4 square feet of pantry shelving with Diet Cherry Vanilla Coke.
So yesterday we did leave the grocery store with a six pack: Lemonata, an Italian soda. We skipped right passed the Diet Coke, the Sunkist, the root beer, the cream soda. Did we want an A&W? Sure. But what the hell were we going to do with the other eleven?
Labels: Consumerism
