In The Real World, There's A Budget Crisis

Our better half, once again at the mercy of Rutgers Beaurcractic system, received a message from President McCormick on branding at Rutgers. Indeed, Rutgers now has a new typeface for official looking documents. And new letterhead. And probably, new business cards and all sorts of other crap that had the "old" Rutgers labels on it.

"Research confirms that a clear and consistent identity helps build and maintain reputation." Indeed, Rutgers, this is true. But the only thing consistent about the identity of Rutgers University is the constant ass fucking the administration hands out to students while pissing away money designing colorful logos to replace a logo that "is more than two decades old."

Meanwhile, the libraries are closing early during exam periods "because of the budget crisis." Class size is growing, dormitories are overcrowded, parking is, as always in short supply. These are problems endemic of every Rutgers Campus. And these are fundamental issues far more important than letterhead. Or a Logo. Or Business cards.