Ian MacAllen

Recently


Links

Thursday, October 13, 2005

iPod Video: The Real Deal Will Involve TiVo

With Apple's release of the iPod Video, critics have been quick to ask if users really want to watch video on a 2.5 inch screen. The very simple answer is Yes, just not the shit that ABC produces.

The release of iTunes 6.0 has meant owners of the new iPod video will be able to buy thousands of music videos-- moderately interesting-- and 5 different ABC television programs. Five. That's right. Five. Who the fuck cares what ABC is broadcasting anyway?

Sure, Lost and Desperate Housewives are hits, but neither have held our interest, and we suspect there are at least a few other people out there who share that view. And then there are the other three shows that we've never even heard of.

More importantly, we're Apples target audience. After all, we're literally getting ready to purchase an iPod, and it very likely will be an iPod video. Beyond that, we fit the demographic Apple is targeting: young and with disposable income. But we sure aren't planning on downloading Lost or Desperate Housewives.

Indeed, the iPod video will not have a profound effect on the way people store and watch media. At least not by offering the crap that on ABC that no one watches anyway. The real deal is when the iPod can plug into TiVo and other home Digital Recorders, eat up whatever was recorded the night before, and then play it on the bus, train, or subway, or while on a break at lunch, [we of course would never condone watching television in the car, but we know some asshole out there is going to be sitting on the interstate watching his iPod. That person will probably be watching Lost].

Of course, the television and movie industry probably is not going to want to get a whole bunch of people having the ability to download their favorite shows from TiVo. Those old executives simply hear "mobile" and suddenly start crying about copyrights. On the other hand, TiVo is a company that has been like that old tire on your car slowly losing air. TiVo's slow death is not because it offers poor service, but from competition from other services, primarily cable systems offering their own digital recorders. But making TiVo's iPod compatible would give both companies an edge over the competition.

What would we want? We'd want to have the ability to download The Daily Show or the new Colbert Report. Maybe we'd want to watch a show on Fox, like The O.C. or one from NBC like The West Wing [NBC after all, has been notorious for switching around their program schedule, which is mainly why we stopped watching that network's shows].

And as far as downloading videos from iTunes, we'd perhaps want access to an archive of the Simpsons. Or if by some accident we started watching Desperate housewives, access to all the shows we'd never seen before.

Meanwhile, we doubt the television and motion picture industry will quickly realize the sort of money making potential they have in the iPod Video until its too late. By too late, we mean that we expect in a very short time, open source software that would allow iPod Video owners to rip their DVD's to an iTunes format ready for their iPods.

DVD security technology was cracked shortly after DVDs first hit the market, and we tend to think the most likely reason there has not been a larger internet trade of movies is not because of long download times, but instead because no one wants to sit around with their friends and watch a movie on their 12 inch laptop screen. Why strain your eyes staring at laptop screen when you can rent a DVD for a few dollars. The iPod Video changes that though. The new ipod will plug into a television set seamlessly, and so the masses will easily be able to take movies from their computers and put them on the television to watch with friends. The iPod video will do for movies what Napster did for music: make it cool again.

The motion picture association needs to act quickly, but they won't. They'll fear that selling movies over iTunes will result in people sharing movies instead of buying DVDs. Yet, people are now going to watch movies on their iPods whether the source of the video is from iTunes or from Kazaa.

The only thing we think the iPod video reall needs is a way for our xBox to plug into the device. Sure, the xBox isn't exactly portable, but we still think it would be fun to play it on a 2.5 inch screen.

Labels:

1 Comments:

Blogger yaodownload2006 said...

i made put my video to my ipod by using PQ DVD to iPod Video Converter, just 1 click i carried out it~

1:33 AM  

Post a Comment

<< Home



Powered by Blogger