Ian MacAllen

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Friday, May 27, 2005

Show Me The Money

The ever hip NY Times has an article about the Decline of Movie Attendance. The Article cites video games, DVD rentals, home theaters, decline in movie quality, and changing cultural patterns as the cause. The astute reporter though fails to mention the fact that movie prices have now passed the $10 threshold.

Take for instance Loews at 19th Street and Broadway: $10.75, and if you order online, add another $1.50

OR Loews New Brunswick, $9.25.

And forget about matinee prices of $6.00 -- first showing only. At 10AM, who besides suburban housewives are going to be showing up?

Even with late fees, blockbuster rentals come out to be less than $7. New DVDs at Target start at $10.

Hollywood needs to stop crying about reduced attendance and lower ticket prices.

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