Ringtone Price Wars

The RIAA has increased the price of sampling songs for celular Ring tones. While MP3 downloads have gone down because of competition, Ringtones have gone up.

The real question bugging me is, why does anyone care about ringtones that they would $4.00 to download? Wouldn't it just make more sense to use the ones that come with the phone for free? Its a telephone, not a stereo.